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Sr. Director, Brand Strategy - C3

Company: Morgans Hotel Group Management LLC
Location: Beverly Hills
Posted on: September 12, 2020

Job Description:

Welcome to sbe! A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands - we are sbe. Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service. We are committed to authenticity, sophistication, mastery and innovation. Our stage is the world. Our time is now. With this in mind, we foster a family environment built on values that describe our lifestyle, experiences and how we see the world. When you have a tribe such as ours and place it in and around the collection of accommodations, restaurants, nightlife and retail, you create a force that cannot be replicated by anyone else. We are an equal opportunity employer. Sr. Director, Brand Strategy - C3

2020-08-26T21:57:35.859Z

SBE Corp LA

Welcome to sbe! A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands - we are sbe.

Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service.

We are committed to authenticity, sophistication, mastery and innovation.

Our stage is the world.

Our time is now.

With this in mind, we foster a family environment built on values that describe our lifestyle, experiences and how we see the world. When you have a tribe such as ours and place it in and around the collection of accommodations, restaurants, nightlife and retail, you create a force that cannot be replicated by anyone else. We are an equal opportunity employer.

Sr. Director, Brand Strategy - C3

sbe is seeking a strategic Sr. Director, Brand Strategy -- a passionate storyteller who obsesses over every detail. This individual will join a dynamic, fast-paced team.

The Sr. Director, Brand Strategy will also manage and maintain program-specific research efforts inclusive of consumer insights, consumer segmentation, competitive analysis, industry trends, and developments. This is a pivotal role that will take the lead in establishing sbe's brand-building strategies across the company's C3 platform.

RESPONSIBILITIES:

* Define and manage comprehensive development of sbe's brand including value proposition, positioning and visual identity

* Periodically conduct competitive analysis on messaging and brand strategy in our industry while educating all internal stakeholders

* Develop metrics, tracking, and recurring reporting to demonstrate impact and our increasing footprint in the hospitality industry

* Identify and harness key consumer insights and compelling stories that drive awareness, acquisition and retention

* Act as custodian of all C3 brands, ensuring brand integrity in maintained across all touchpoints

* Partner with other sbe leaders to continuously develop our forward-thinking company strategy and build a culture of cohesion and accountability

* Develop, map out and align messaging for each stage of the consumer's journey

QUALIFICATIONS:

* 10 years of work experience in brand development (visual, positioning, messaging, etc)

* Experience directing and collaborating with internal and external partners (i.e. brand strategy, package design, research and promotion agencies) for brand development and execution

* A natural ability to collaborate well with others across the organization and thrive in a fast-paced, highly-fluid environment

* Ability to identify and apply critical consumer insights to brand development, with experience applying various research methodologies (both qualitative and quantitative) to the process

* Ability to translate product, trend, and merchandising details into unique marketing narratives

* A keen eye for copy and experience executing strategic storytelling

#LI-NM1 sbe is seeking a strategic Sr. Director, Brand Strategy -- a passionate storyteller who obsesses over every detail. This individual will join a dynamic, fast-paced team., * 10 years of work experience in brand development (visual, positioning, messaging, etc) * Experience directing and collaborating with internal and external partners (i.e. brand strategy, package design, research and promotion agencies) for brand development and execution * A natural ability to collaborate well with others across the organization and thrive in a fast-paced, highly-fluid environment * Ability to identify and apply critical consumer insights to brand development, with experience applying various research methodologies (both qualitative and quantitative) to the process * Ability to translate product, trend, and merchandising details into unique marketing narratives * A keen eye for copy and experience executing strategic storytelling

Keywords: Morgans Hotel Group Management LLC, Beverly Hills , Sr. Director, Brand Strategy - C3, Other , Beverly Hills, California

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