Director, Performance Marketing

Company: MCO
Location: Beverly Hills
Posted on: September 20, 2022

Job Description:

Company Overview

Regent is a global private equity firm focused on acquiring businesses and realizing exponential growth through operational improvements and strategic capital deployment. Since its inception, Regent has successfully acquired businesses from leading Fortune 500 and large-cap companies. Our investments span around the globe and operate in a wide array of industry verticals.

MCO is the operational infrastructure of Regent portfolio companies and an integral part of the overall firm's approach to value creation. We work with change-oriented executives to assist them in making smarter decisions, translate those decisions into actions and deliver the lasting success they need. MCO has the capacity, capability, and scale to support complex, global businesses.

Position Overview

MCO is currently looking for a highly motivated and skilled Senior Performance Marketer. Reporting to the Performance Marketing Lead, the person who will succeed in this role should be comfortable working in a fast-paced, dynamic environment and capable of quickly shifting from task-to-task. This individual is well versed in media buying strategy and tactics across the digital landscape (Programmatic Display, Social, SEM, Search, Email) with an emphasis on lower-funnel tactics and eCommerce optimization. Organization, attention to detail, and a personal standard of excellence will allow this individual to thrive in this role, as we work to effect massive positive impact and growth for our portfolio partners.

This is a full-time role, based 5 days a week in our Beverly Hills office.

Key Responsibilities

• Coordinates with portfolio company leadership (i.e. CMO, CEO, Marketing/eComm Directors) and Performance Marketing Lead on all projects & media buys
• Develops strategy and manages the media execution across digital channels & email campaigns
• Continuously audits media effectiveness with attribution and ROI analyses
• Is responsible for the effective delivery media as it ladders back to business KPIs
• Monitor site conversion and coordinate with dev + eComm team on potential enhancements
• Oversees/provides weekly insights & reporting
  Skills / Competencies
  
  • Deep experience in brand management, brand/media strategy, and direct-response marketing
  • Understanding of eCommerce system infrastructure and partnerships
  • Project management and organization; prioritization
  • Key platform knowledge: Facebook Ads, Google Ads, DV360, Snapchat Ads, Pinterest, Criteo, Google Analytics (Analytics 360), Google Tag Manager
  • Experience in executing and evaluating the success of Email marketing campaigns
  • Working comprehension of proper data handling & protocols
  • Strong understanding of various attribution models and the implications of the various models
  • Ability to work quickly and accurately, while thinking around corners
    Qualifications
    
    • BA/BS degree
    • Strong proficiency in excel and data analysis is a must
    • 5+ years in a paid marketing/media buyer role
    • 5+ years in a people-manager/project manager role
      Bonus
      
      • Proficiencies in: SQL, HTML5, Javascript, AMPScript, Python
      • German language reading & writing ability
      • Experience with SalesForce Marketing Cloud
      • Looker (or other data visualization software)
      • Google Data Studio
      • Understanding of SEO principles

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