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Senior Manager, Employee Communications & Branding

Company: The Walt Disney Company (Corporate)
Location: Beverly Hills
Posted on: January 16, 2022

Job Description:

The Senior Manager, Employee Communications and Branding will actively develop and execute a multitude of strategic communications and marketing campaigns for Disney, including those for compensation and benefits initiatives, as well as other functional partners (including, but not limited to: Global HR Operations, Employee Relations, Tax, Facilities, Finance, Payroll, Global Travel, Legal) on employee-facing programs, policies and initiatives. Over time, work could include other efforts aimed at enhancing the Disney employee experience. The senior manager will be responsible for creating ongoing awareness and understanding of the programs to various key audiences and, as such, plays a vital role in supporting, shaping and sharing our stories to internal audiences for a variety of purposes and external audiences as needed. This role reports to the Director, Employee Communications and Branding.

The ideal candidate possesses a marketing/publicity/storytelling and communications mindset with creative marketing capabilities, excellent communication skills (including social media), is highly organized, and has the ability to project manage, plan and track multiple projects autonomously while meeting deadlines, and with a positive attitude. Candidate will also have experience/mindset for results-oriented work that is focused on impact and measurable results. Relationship skills are paramount as multiple perspectives and key data points from across businesses must be considered and implemented into the marketing and communications strategy for Disneys compensation and benefits initiatives. This role works with multiple in-house teams and will work with external partners as needed.Responsibilities :

  • Determine compensation and benefits priorities and allocate resources accordingly. Drive the full lifecycle of marketing and communications by: creating and developing marketing/comms. plans and priorities based on program and business priorities, determining KPIs and executing against them, measure and adjust
  • Responsible for all compensation and benefits marketing and communications project management, including planning & execution; set agenda for compensation and benefits marketing/communications with functional teams and leaders; including Disney business communications partners as warranted.
  • Work with functional partners to ensure employees awareness and understanding of key programs, policies and initiatives.
  • Manage specific day to day brand, marketing and communications work with HR Communications & Strategy team, in-house creative and communications partners and external creative agencies towards a seamless and integrated marketing campaign; ensuring creative is well aligned to strategy; consult on best practices by platform
  • Create marketing and communication assets including overall compensation and benefits narratives (evolve and adjust as needed), key messages (across multiple platforms) and editorial content; oversee the production and usage of creative assets like videos, graphics, social media assets and presentations
  • Work with other employee communications partners (e.g.: D&I, Content Team, other Comms/Branding colleagues) to identify and activate against amplification/cross-over opportunities
  • Work closely with People Insights team and outside partners (e.g.: Fidelity) to ascertain data analysis to integrate into and adjust communications and strategy. In partnership with our people insights team, provide message delivery analysis, optimizations/rationale, ROI, and insights for campaigns
  • Measure effectiveness of marketing and communications plans, strategies and efforts; pivot and adjust based on results and findings
  • Stay on top of industry trends to inform communications direction and advise/make recommendations to functional partners and senior leaders
  • Help analyze and feed into the issues management process to ensure preparedness, message development and stakeholder involvement on key issues related to compensation and benefits that may affect employee communications
  • Perform other responsibilities as assignedBasic Qualifications :
    • Candidates must have proficient experience demonstrating career growth and progression to be held individually accountable for large scale communications and/or marketing strategies within agency and/or corporate environment, or mix of both
    • Content development experience with emphasis on creative/marketing/public relations; excellent writing and editing skills
    • Demonstrated ability to develop and share new and creative ideas
    • Ability to translate complex industry-specific information into consumable communications for various audiences.
    • Demonstrated previous experience working with senior level executives; executive presence and discretion; experience in executive ghost writing
    • Ability to work independently in a fast-paced, sometimes ambiguous, environment and manage multiple deadlines and tasks
    • Innate sense of urgency with proven ability to work quickly, manage and reconcile multiple priorities and communicate updates effectively while under pressure
    • Well organized and trustworthy with a high level of discretion
    • Solution-finder/problem-solver
    • Manages and persuades through influencePreferred Qualifications:
      • Agency experience and/or managing agency experience (PR and/or marketing firms)
      • Previous experience with Human Resources Communications Programs
      • Mix of both internal and external communications; issues managementRequired Education :
        • Bachelors degree from accredited University or equivalent experiencePreferred Education :
          • Preferred degree in communications, journalism, marketing

Keywords: The Walt Disney Company (Corporate), Beverly Hills , Senior Manager, Employee Communications & Branding, Executive , Beverly Hills, California

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