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Director of Marketing

Company: Bosley
Location: Beverly Hills
Posted on: January 16, 2022

Job Description:

Do you want to work in an exciting, growing industry? The aesthetic medicine industry continues to expand, as more and more people are seeking ways to improve their appearance and confidence.
Bosley, the world's largest internationally known aesthetic medicine practice is offering an outstanding opportunity for the right candidate. With 70 offices across the nation and over 45 years of experience, we can offer you an exceptional work experience.
Headquartered in Beverly Hills, Bosley is the leading hair restoration expert and has been changing our patients lives for over four decades using the latest, most advanced technology for both surgical and non-surgical hair restoration. Bosleys corporate office is filled with passionate team members that enjoy helping people and who love what they do.
Summary: The Director of Marketing plans and directs the marketing of Bosley products and services by performing a variety of duties individually and/or through a team of direct reports and outside agencies. This position provides strong leadership in all aspects of marketing by establishing, developing, and executing comprehensive marketing plans and programs. This role is responsible for and actively involved in research, analysis, budgeting, development, advertisement, promotions, industry trends, profit/loss analysis, production, products, campaigns, brand quality assurance/continuity, and key relationship building. The role designs, analyzes, and prepares reports directly for executive management.
Essential Duties and Responsibilities include the following. Other duties may be assigned.Establish strategic marketing plans to achieve corporate objectives for products and services.

  • Oversee all digital marketing including but not limited to paid search, paid social (Facebook, Instagram, YouTube, TikTok, Reddit etc.).
  • Manage outside marketing agencies for digital marketing, Amazon sales, reputation management, and TV advertising.
  • Oversee influencer marketing strategies.
  • Manage SalesForce Marketing Cloud functionality for customer journey and/or patient communications via email and text messaging,
  • Optimize customer journey from inquiry to scheduled consultation.
  • Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
  • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Develop and manage marketing operating budget.
  • Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
  • Oversee development and production of promotional and collateral materials.
  • Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Achieve satisfactory profit/loss ratio and market share in relation to budget.
  • Ensure effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
  • Oversee development and maintenance of customer database.
  • Resolve conflicts, manage, and load balance internal resources to ensure objective fulfillment and swift response to marketing issues and opportunities.
  • Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.Proof of COVID Vaccination or excepted Medical or Religious Accommodation required
    • We provide an excellent compensation/benefits package including: medical; dental; vision; life insurance; matching 401k; and paid parking or transit up to $250.00by Jobble

Keywords: Bosley, Beverly Hills , Director of Marketing, Executive , Beverly Hills, California

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