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Digital Content Manager

Company: Murphy O'Brien
Location: Beverly Hills
Posted on: April 4, 2021

Job Description:

Manager, Digital & Content Our Manager of Digital & Content is a hybrid role: A creative and visual organic social media expert AND a data driven strategic ad planner. Basic responsibilities day-to-day include client interaction, high-level campaign strategy, creative development, final sign off on all written social content and campaign management, ad planning (geotargeting / boosting), reporting, providing industry insights, and assisting with new business development. This position will be manager level and candidate should have experience managing direct junior reports. In addition to string digital experience, high level creative experience is a must - confidence in planning content shoots, overseeing creative direction, curating visual grids and aesthetics, branding, and light experience in canva, Lightroom, and Photoshop. KEY AREAS OF RESPONSIBILITY

  • Work directly with key client decision makers and ensure client stability
  • Act as day-to-day contact with account teams and clients, to ensure client stability
  • Oversee development of creative content, including basic art/graphics
  • Lead digital strategy for clients
  • Review comprehensive monthly client activity updates
  • Create strategic social media plans and a variety of media materials
  • Ensure digital strategy is being properly executed
  • Ideate creative social media campaigns and develop creative content and oversee client content calendars
  • Manage junior digital team members on the client account
  • Fluency in social media analytics and content performance metrics
  • Oversee paid social media opportunities
  • Develop and execute comprehensive digital programs and new business pitches
  • Provide strategic, ROI driven social media analysis and counsel for clients and key stakeholders
  • Develop an engagement strategy and work with the integrated team to execute on it, involving people at the optimal levels for project success and overall account utilization (goals, deliverables, schedule, resources)
  • Deep understanding of executing and reporting on paid social media advertising campaigns
  • Actively work with new business team to pursue and close new clients
  • Day-to-day client management to ensure client stability
  • Ability to clearly present digital strategies during client meetings and calls. Understand client needs and develop a strategy that supports top initiatives
  • Provide strategic recommendations on key business initiatives
  • Manage client expectations and work with team lead to ensure projects remain in scope of work
  • Provide expertise in all social media platforms
  • Be able to concisely advise clients on the benefits of various platforms in supporting their business goals
  • Search Engine Marketing / Cost Per Click / Pay Per Click (SEM / CPC / PPC) investments.
  • Focus on hyper-local, regional, and national campaigns for clients in travel, hospitality / F&B, and real estate
  • Be it existing clients or recently acquired new business this person will play a key role in initial strategy(ies), account & campaign(s) set-up, launch, performance-driven, weekly maintenance, bi-weekly optimization, establish and meet target KPI's, detailed reporting, applying critical thinking and take actionable insight.
  • Weekly reporting internally and externally to clients is the norm.
  • Take ownership and be ready to explain questions pertaining to the status of clients' accounts.
  • Taking control of keywords, dayparting, text ads, deep page linking, budget and device allocation, tracking techniques, and automated reports is expected. OUR IDEAL CANDIDATE HAS---
    • BA/BS degree
    • Prior agency experience working across multiple clients is a must
    • Understanding of all social media components - paid advertising, influencer relations, analytics, community growth and engagement, etc.
    • Proficient knowledge and experience across all social platforms, native platform analytics, and social intelligence tools
    • 4-5 years relevant experience overseeing social media content and channels for a diverse array of brands - travel, hospitality, and F&B a plus
    • Facebook, Twitter and Instagram ad experience (from strategy to analytical reporting)
    • Superior copy writing and communication skills
    • Creative visual eye
    • Ability to ideate and brainstorm big ideas and initiatives for social media campaigns
    • A strategic and creative mindset
    • An altruistic personality - you're a people person
    • Ability to multi-task
    • An obsession with grammar and punctuation; proofreading skills are a must!
    • The ability to see both the small details and the bigger picture

Keywords: Murphy O'Brien, Beverly Hills , Digital Content Manager, Executive , Beverly Hills, California

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