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Director, Brand Image

Company: Ralph Lauren Corporation
Location: Beverly Hills
Posted on: April 1, 2021

Job Description:

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Position Overview Impact sales and productivity of regional Ralph Lauren Retail Stores and maintain the brand image through the implementation of consistent brand communication and Creative presentation. A self-motivated leader who is responsible for directing the Ralph Lauren brand aesthetic and building a memorable customer shopping experience by creating and maintaining rigs and interior/window displays.

  • Plan and direct window and interior installations; set the Ralph Lauren aesthetic standard.
  • Identify and develop unique design specifications by door in keeping with established seasonal themes.
  • Determine required product availability and review buys as seasonally needed.
  • Conduct regular walkthroughs with store line partners to determine maintenance strategies and prepare for the next installation.
  • Partner with Store Management and Product Presentation to ensure that business needs are met in the most brand appropriate manner.
  • Strong management and development skill set which enables directing and nurturing the team as well as coaching and providing ongoing feedback.
  • Handle window design and execution, including production of window-sets, sourcing relevant materials, on-site prop handling and prop placement, window set painting, wallpapering, fabric hanging and draping, lighting placement and adjustment.
  • Responsible for identifying and procuring creative and aesthetic elements for windows and interiors, including wallpaper, paint, rugs, fabrics, lighting, and decorative prop elements.
  • Research, identify and utilize multiple vendors and resources for props and decorative elements.
  • Direct and develop a team of coordinators and managers; recruit freelance staff when needed.
  • Direct the styling of mannequins and vitrines.
  • Responsible for identifying areas of opportunity and improvement within their role and responsibilities and coming up with viable solutions.
  • Adhere to the T&E budget and effectively negotiate savings/discounts with vendors and resources. Manage expenses via rolling checkbooks to ensure proper reporting to our finance partners and to ensure that budgets are aligned on an ongoing basis.
  • Participate in senior creative/corporate meetings for overall branding and presentation strategies.
  • Manage their time and schedule including but not limited to the installation and maintenance of windows on a rolling calendar and completing all required projects and tasks as needed.
  • Take responsibility for staying connected to the Corporate Office via the Team Site, including updates to the directives, showrooms, advertising, product deliveries and buys.
  • Know and be aware of creative competition, learn from what you see outside of your immediate environment and report back to management on observations and insights. Experience, Skills & Knowledge
    • 6+ years visual presentation, rigging and management experience, with at least 4 years in a luxury retail environment.
    • Ability to manage and travel to multiple store locations
    • Ability to conduct installations outside of standard working and retail store hours (i.e., evenings after 9 PM and weekends) Ralph Lauren is dedicated to providing a comfortable and consciously inclusive work environment for everyone regardless of gender identity and expression, race, religion, national origin, sexual orientation, age, marital status, disability, or any other category protected by applicable law. If you are vision-impaired or have some other disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Ralph Lauren, please contact Global People Practices at globalpeoplepractices@ralphlauren.com.

Keywords: Ralph Lauren Corporation, Beverly Hills , Director, Brand Image, Executive , Beverly Hills, California

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