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Director of Analytics

Company: Live Nation Entertainment
Location: Beverly Hills
Posted on: February 24, 2021

Job Description:

Summary:The Director of Analytics is responsible for leading our Marketing Analytics team and driving insights across the Concerts organization. The role will report to the VP - Insights & Analytics, and will collaborate cross-functionally with Marketing Leadership, Product + Technology, and Data Services.The ideal candidate will be a results-driven, strategic thinker, who is comfortable sitting at the intersection of data + disruption. As a business partner to the Head of Marketing, this role will provide insights to drive strategic decision making within the marketing organization. An understanding of marketing technology, digital attribution, paid media, and audience segmentation will be critical to success. Responsibilities: * Lead the Marketing Analytics team - a dedicated vertical within the overall Insights & Analytics organization.* Define the roadmap for marketing analytics and tools, delivering end-to-end ROI transparency.* Owner for models that measure the effectiveness of marketing campaigns and tests across online and offline media.* Deliver insights to internal and external clients based on quantitative analysis in line with industry best practices.* Create dashboards and presentations, transforming data into actionable insights.* Partner with data engineers on marketing data pipelines - create detailed requirements and prioritize projects based on business needs. * Develop and implement strategies to automate repetitive tasks and reporting.Minimum Qualifications: * Bachelor's degree or commensurate experience* 7+ years of experience in a marketing analytics role* Experience in the digital media space a must* Experience with a CDP or marketing attribution* Proficiency with Excel and PowerPoint * Proficiency with BI reporting & Tableau (in addition to other similar programs and platforms)* Expert knowledge of Digital Marketing channels, with experience in media mix optimization (search, email, social, programmatic display, etc.)* Experience with Google Analytics (in addition to other similar programs and platforms)* Experience with SQL Preferred Qualifications:* Proven track record of successful communication of analytical outcomes through written communication, including an ability to effectively communicate with both business and technical teams.* Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams. * Ability to solve complex problems quantitatively and develop clear, data-driven business recommendations. * You have a passion for working in a fast-paced agile environmentIf the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Live Nation Entertainment team today!Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.EQUAL EMPLOYMENT OPPORTUNITY Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Keywords: Live Nation Entertainment, Beverly Hills , Director of Analytics, Executive , Beverly Hills, California

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