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Sr. Director, Brand Strategy - C3

Company: Morgans Hotel Group
Location: Beverly Hills
Posted on: November 19, 2020

Job Description:

Welcome to sbe! A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands - we are sbe. Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service. We are committed to authenticity, sophistication, mastery and innovation.Our stage is the world. Our time is now. With this in mind, we foster a family environment built on values that describe our lifestyle, experiences and how we see the world. When you have a tribe such as ours and place it in and around the collection of accommodations, restaurants, nightlife and retail, you create a force that cannot be replicated by anyone else. We are an equal opportunity employer. Sr. Director, Brand Strategy - C3-- sbe is seeking a strategic Sr. Director, Brand Strategy -- a passionate storyteller who obsesses over every detail. This individual will join a dynamic, fast-paced team.-- The Sr. Director, Brand Strategy will also manage and maintain program-specific research efforts inclusive of consumer insights, consumer segmentation, competitive analysis, industry trends, and developments. This is a pivotal role that will take the lead in establishing sbe's brand-building strategies across the company's C3 platform.-- RESPONSIBILITIES :-- Define and manage comprehensive development of sbe's brand including value proposition, positioning and visual identity Periodically conduct competitive analysis on messaging and brand strategy in our industry while educating all internal stakeholders-- Develop metrics, tracking, and recurring reporting to demonstrate impact and our increasing footprint in the hospitality industry-- Identify and harness key consumer insights and compelling stories that drive awareness, acquisition and retention-- Act as custodian of all C3 brands, ensuring brand integrity is maintained across all touchpoints Partner with other sbe leaders to continuously develop our forward-thinking company strategy and build a culture of cohesion and accountability-- Develop, map out and align messaging for each stage of the consumer's journey-- QUALIFICATIONS :-- 10 years of work experience in brand development (visual, positioning, messaging, etc)-- Experience directing and collaborating with internal and external partners (i.e. brand strategy, package design, research and promotion agencies) for brand development and execution A natural ability to collaborate well with others across the organization and thrive in a fast-paced, highly-fluid environment Ability to identify and apply critical consumer insights to brand development, with experience applying various research methodologies (both qualitative and quantitative) to the process-- Ability to translate product, trend, and merchandising details into unique marketing narratives-- A keen eye for copy and experience executing strategic storytelling

Keywords: Morgans Hotel Group, Beverly Hills , Sr. Director, Brand Strategy - C3, Executive , Beverly Hills, California

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