SVP Marketing, Real Estate
Company: The Hired Guns
Location: Beverly Hills
Posted on: May 18, 2023
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Job Description:
The Hired Guns are seeking a successful change-maker in the role
of SVP Marketing for a high-end and well-known national real estate
firm. Reporting to the President / Chief Operating Officer, you are
a charismatic leader who brings top-notch operational expertise and
creative acumen. You can lead a world-class marketing team while
shaping the strategic direction for the future of this real estate
giant.As SVP, Marketing, your EQ should be at least as high as your
IQ. You're responsible for the leadership of a fully integrated
national marketing program and you'll be able to sell your
strategic vision to your internal customers: the firm's agents and
their teams.You will direct all brand management (supervising the
AOR) and marketing campaigns from traditional, digital and
sponsorship marketing, to direct mail, e-mail, print and broadcast.
You'll have a deep understanding of analytics, paid advertising,
and media buying while being skilled at identifying and executing
inventive solutions with bottom-line, metric-driven results.You
will continue to strengthen this firm's unique and compelling
image, personality and voice while you establish a best-in-class
social, digital and web presence that drives consumer awareness,
engagement, and affinity.What Success Looks LikeYour experience
driving change within a marketing organization will come in handy
right about now. Your priority the first four months of the job is
getting your regional marketing directors on the same page with a
new brand pyramid from your Agency of Record. Your teams from
Beverly Hills to Brentwood to Bridgehampton to Bel Harbor need to
move in lock-step and will look to you for guidance. You've got
some cleaning up and organizing to do and a new website launch on
the horizon.The very good news: there is a lot of opportunity to
make your mark.Hired Gun ProfileThe successful Gun for this
marketing gig has a personality that shines. Maybe you spend time
at Art Basel, New York Fashion Week, opening nights at The Whitney.
Perhaps you're a diva, but you're also a doer; flamboyant, but
down-to-earth. You know a quality luxury experience and you care
about good hospitality. All that is to say, your soft skills are
on-point.You're a creative thinker with proven experience in a key
leadership role. You've got a bias for action and the humility and
confidence to put your team ahead of yourself. You're an
outstanding communicator, negotiator, and have strong
business-building drive. You can develop marketing, messaging and
communications while also drive marketing operations that
profitably increase revenue and grow the brand.Inside SkinnyAre you
visionary and down-to-earth? Great! Able to lead by example, work
well under pressure, look great on paper and have the marketing
skills to back all that up? Now, we're talking.Net NetChange is
afoot. Here is an opportunity for a senior marketing leader to make
your mark on a national scale for a very well-known real-estate
brand.All qualified applicants will receive consideration without
regard to race, color, religion, sex, national origin, creed, age,
sexual orientation, veteran status, marital status, disability, or
any other status protected by applicable law.
Keywords: The Hired Guns, Beverly Hills , SVP Marketing, Real Estate, Advertising , Beverly Hills, California
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