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Head Of Marketing

Company: Grauman Rosenfeld Group
Location: Beverly Hills
Posted on: August 6, 2022

Job Description:

Grauman Rosenfeld is a high-profile, award winning, innovative, Real Estate group powered by The Agency RE. We proudly represent a wide variety of properties at varying price points (2 million- 150 million+). We pride ourselves on providing exceptional service, building trust and operating with a culture of integrity.
This is an incredible opportunity to lead our in-house creative marketing division, GR.Studio. We are looking for a team player who sweats the details. You are fun, have a growth mindset, collaborative, genuine, driven and motivated!
Our ideal candidate is excited about the Real Estate/ Lifestyle Industry! They are a strategic thinker who will ensure that at every point, the Grauman Rosenfeld brand is presented at its very best. Most importantly, they are wildly creative and operate with an outside-the-box mentality.
This person has an incredible energy that motivates their team and partners and empowers those around them to shine. They feel comfortable building, executing and measuring projects big and small, and have an extensive understanding of all aspects of Marketing.
Responsibilities:
BRANDING & REPUTATION MANAGEMENT

  • Ensure consistent brand messaging and alignment through all client touch points including digital, social, collateral, influencer partnerships, and events.
  • Cross-collaborate with peers in other lines of business to achieve consistent brand messaging where appropriate.
  • Own reputation management of the brand by acquiring testimonial videos, reviews, PR mentions, and influencer/celebrity endorsements.
    STRATEGY AND PLANNING
    • Experience building and executing successful paid ad campaigns across Google and Social platforms.
    • Experience developing and leading successful email campaigns.
    • Work in partnership with key stakeholders to build out the marketing strategy that encompasses all aspects of marketing (Websites, Social, SEO, PPC etc.) and supports short-term lead generation goals and longer-term growth of client volume and group revenue.
    • Be the first to share up-and-coming platforms, you are fearless and always looking to try new things as a way to promote the brand.
    • Lead multiple jobs simultaneously; managing and providing direction to the other team members as needed.
      SOCIAL MEDIA/ CONTENT CREATION
      • Partner with our Social Media Specialist and Production Manager to support the execution of layered strategies and manage content calendars across multiple platforms (Tiktok, Instagram, Youtube, Facebook to name a few).
      • Help drive the creation of dynamic, unique, and engaging content while ensuring all content has user journeys optimized for lead prospecting and conversion. Identify trends and create content that is outstanding within the Real Estate field.
        REPORTING AND ANALYTICSCoordinate and analyze reporting on all social media platforms, email performance, website traffic and lead generation (digital), identifying areas of opportunity and providing direction for improvement.
        QUALIFICATIONS
        • 3 years of professional experience within Creative Marketing
        • Experience managing and growing a team
        • Fluent in social media and marketing trends
        • Solid balance between strong analytical skills and data-driven thinking and creativity
        • Strong written and verbal communication skills
        • Enthusiasm for staying current with the latest trends and best practices in online marketing and measurement
        • Must have CRM expertise and experience with website development (managing developers), Asana, SEMRush, Canva, Google Search Console, Google paid, Adobe suite.

Keywords: Grauman Rosenfeld Group, Beverly Hills , Head Of Marketing, Advertising , Beverly Hills, California

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