Social Media Content Coordinator

Company: The Roxbury Institute
Location: Beverly Hills
Posted on: June 23, 2022

Job Description:

Job Description Dr. David Amron is the pioneer of Lipedema surgery in the United States and is also the founder and Medical Director of The Roxbury Institute in Beverly Hills, CA. He has an international reputation for excellence in successfully treating complicated liposuction cases, including Lipedema patients and revision liposuction surgeries. For more than two decades, Dr. Amron has focused his research and practice on liposuction and body proportioning with an emphasis on the fat storage disorder, Lipedema.
We are seeking a talented individual to help lead Social Media Strategy & Engagement on our growing team. You will report directly to our Digital Marketing Strategist. You will help shape, grow and drive our business forward across all our social channels: Instagram, Facebook, YouTube, TikTok, LinkedIn, Twitter, etc.
You are a self-starter and problem-solver and looking for your next role at a company that helps change people's lives from around the world. You are excited about bringing your sound judgment, creative thinking and strong work ethic to work every day.
RESPONSIBILITIES
Execute the brand strategy, lead engagement and execution for all social media channels.
The day to day aspects of this role include:
Managing the entire social media program from strategy to execution, which includes copywriting, visual storytelling, social calendar development, integration with broader digital SEO strategy, measurement, social listening / engagement, identifying social trends/opportunities, customer listening, and more.
Maintain a unified brand voice across all social media channels
Demonstrate attention to detail and proactivity (source internal approvals and drive forward content development, proofing / quality-control checklist, etc.)
Lead analytics and measurement across all social media channels - identifying what works well and what can be improved; tailor messaging and social strategies for different channels and audiences
Interacts with users and respond to all social media messages, inquiries and comments
Be curious about new, emerging social channels and how our practice can tap into them
Work cross-functionally, with sales, marketing, business development and more to source content/approvals and creatively storytell across social media channels
Collaborate with marketing team to create a social media calendar and develop an optimal posting schedule, considering web traffic and customer engagement metrics
Partner with external resources like graphic designers, photography, video editors and agencies / consultants when needed
Demonstrate understanding of social / media monitoring tools
Organize before and after photos and create side by side photos to use on social media channels
Think strategically and creatively, always pushing yourself and the practice to the next level in our social media strategy
Handle day-to-day communications needs, support the team/company/executives as needed and stay flexible and nimble as focuses can change quickly
Develop, write and create content, ranging from presentations to social squares
Produce highly-technological content that is still compelling, creative and accurate
Review analytics and create weekly reports on key metrics
REQUIREMENTS
3-5 + years of experience in social media and/or digital strategy as a part of an In-house team (ideally in B2C, healthcare, medical device, health or digital health organization) and/or agency experience , handling clients in healthcare
Bachelors degree in Marketing, New media or relevant field
Has lead strategy and execution for healthcare company's or B2B brands' social channels: LinkedIn, Twitter, Facebook, YouTube, Instagram and/or TikTok
Will to travel (eventually) to capture social content at:
Events, conferences & speakers, associations, trade shows, partnerships
Able to advise and draft copy for executive's social media channels
Proficient with video and photo editing tools, digital media formats and HTML
Naturally curious, and able to operate in a constantly changing business environments
A willingness to show your expertise and leadership through action and passion - not afraid to get your hands dirty, play as a team and coach others to do what's best for the company
Able to advance projects without all the information and gather the information you need,
Mission-driven: passionate about healthcare and improving patients' lives
Company Description The Advanced Lipedema Treatment Program is an internationally renowned and innovative technique for lipedema treatment, created by Dr. David Amron. This proprietary program is designed to help you prevent, treat, and manage lipedema, and is available exclusively at The Roxbury Institute in Beverly Hills, California. Dr. Amron leads a team of lipedema specialists who collaborate and combine their expertise from thousands of surgeries to provide you with a comprehensive lipedema treatment plan that is customized for your unique needs and goals. This integrated method ensures that you'll receive the best possible care and greatest results, with our compassionate team holding your hand every step of the way.

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