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Social Media Manager

Company: SET ACTIVE
Location: Beverly Hills
Posted on: June 17, 2022

Job Description:

RESPONSIBILITIES: STRATEGY CALENDAR: Design, execute, and analyze social media strategies across multiple platforms (Instagram, TikTok, Pinterest, Facebook, Twitter and more) that are on-brand, effectively encourage engagement and sharing, and amplify SET---s value. Maintain a comprehensive social media calendar and oversee social media project management to ensure deadlines and goals are met. Research trends across multiple social media platforms, be on the cutting edge on all social channels, leveraging first mover advantage, and test new channels and strategies. Measure and analyze social media performance, report on statistics, adjust activities to grow audience and encourage engagement/conversions. STORIES: Conceptualize and schedule compelling daily IG stories that encourage engagement, connect with our audience, tell our brand story, and drive sales GRID: Oversee execution of IG grid, ensure that it aligns with marketing timelines & goals, and is approved according to deadlines CONTENT CREATION: Work hand in hand with Content Producer, and implement processes and procedures for content creation and scheduling to ensure team is effectively creating fresh, on-brand, and engaging content that meets deadlines and performs well Collaborate and coordinate with graphic design team, copywriter, and photographers as needed to produce engaging social content that is consistent with our voice & style, while also aligning with our community---s KPIs TEAM LEADERSHIP: Manage, coach, and lead a 3 person, high-performing social media team Oversee Copywriter to ensure social copy is aligned with brand strategy and KPIs Oversee the Social Media Coordinator who will manage the day-to-day posting on social channels and will help execute strategies across multiple platforms (Instagram, TikTok, Clubhouse, Pinterest, Facebook, Twitter and more) Oversee SET---s social community management, including managing the Social Community Coordinator and helping with conversations with customers in the DMs and comments as needed. INFLUENCER GIFTING: Work cross functionally with the Director of Influencer & Partnerships (Natalie & Nicki) to create and implement a strategy and procedures for influencer gifting. Identify key partnership opportunities, execute influencer outreach, and track results of outreach efforts. MARKETING: Work cross functionally with Marketing team on special initiatives such as influencer PR/gifting, paid socials, content creation, UGC, and more. Connect with Marketing team on a weekly basis to make sure Stories, feed and email are aligned. REQUIREMENTS: -- At least 5 years of social media and management experience -- Working knowledge of Microsoft Excel, Office, Google Docs, Sheets -- Excellent written and verbal communication skills -- Goal-oriented, self-motivated and able to adapt to changing situations and requirements -- Detail oriented with ability to oversee projects to completion -- BA, BS and/or MA, MS in Marketing, Communications, Advertising, Brand Management, English or Journalism

Keywords: SET ACTIVE, Beverly Hills , Social Media Manager, Advertising , Beverly Hills, California

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