Social Media Manager
Company: SET ACTIVE
Location: Beverly Hills
Posted on: June 17, 2022
|
|
Job Description:
RESPONSIBILITIES: STRATEGY CALENDAR: Design, execute, and
analyze social media strategies across multiple platforms
(Instagram, TikTok, Pinterest, Facebook, Twitter and more) that are
on-brand, effectively encourage engagement and sharing, and amplify
SET---s value. Maintain a comprehensive social media calendar and
oversee social media project management to ensure deadlines and
goals are met. Research trends across multiple social media
platforms, be on the cutting edge on all social channels,
leveraging first mover advantage, and test new channels and
strategies. Measure and analyze social media performance, report on
statistics, adjust activities to grow audience and encourage
engagement/conversions. STORIES: Conceptualize and schedule
compelling daily IG stories that encourage engagement, connect with
our audience, tell our brand story, and drive sales GRID: Oversee
execution of IG grid, ensure that it aligns with marketing
timelines & goals, and is approved according to deadlines CONTENT
CREATION: Work hand in hand with Content Producer, and implement
processes and procedures for content creation and scheduling to
ensure team is effectively creating fresh, on-brand, and engaging
content that meets deadlines and performs well Collaborate and
coordinate with graphic design team, copywriter, and photographers
as needed to produce engaging social content that is consistent
with our voice & style, while also aligning with our community---s
KPIs TEAM LEADERSHIP: Manage, coach, and lead a 3 person,
high-performing social media team Oversee Copywriter to ensure
social copy is aligned with brand strategy and KPIs Oversee the
Social Media Coordinator who will manage the day-to-day posting on
social channels and will help execute strategies across multiple
platforms (Instagram, TikTok, Clubhouse, Pinterest, Facebook,
Twitter and more) Oversee SET---s social community management,
including managing the Social Community Coordinator and helping
with conversations with customers in the DMs and comments as
needed. INFLUENCER GIFTING: Work cross functionally with the
Director of Influencer & Partnerships (Natalie & Nicki) to create
and implement a strategy and procedures for influencer gifting.
Identify key partnership opportunities, execute influencer
outreach, and track results of outreach efforts. MARKETING: Work
cross functionally with Marketing team on special initiatives such
as influencer PR/gifting, paid socials, content creation, UGC, and
more. Connect with Marketing team on a weekly basis to make sure
Stories, feed and email are aligned. REQUIREMENTS: -- At least 5
years of social media and management experience -- Working
knowledge of Microsoft Excel, Office, Google Docs, Sheets --
Excellent written and verbal communication skills -- Goal-oriented,
self-motivated and able to adapt to changing situations and
requirements -- Detail oriented with ability to oversee projects to
completion -- BA, BS and/or MA, MS in Marketing, Communications,
Advertising, Brand Management, English or Journalism
Keywords: SET ACTIVE, Beverly Hills , Social Media Manager, Advertising , Beverly Hills, California
Click
here to apply!
|