Performance Marketing Coordinator, (NBC Universal) Fandango
Company: NBC Universal
Location: Beverly Hills
Posted on: June 15, 2022
|
|
Job Description:
Responsibilities
Reporting to the Performance Marketing Manager, the Performance
Marketing Coordinator is responsible for executing cross-channel
digital and OTT campaigns across ad platforms like Facebook, Snap,
TikTok, Google Ads, DV360, Trade Desk, Roku, Vizio, Samsung. Core
responsibilities will include creative asset management and
delivery, ad trafficking, audience list management and assisting
with media planning, reporting and optimization. This role will
touch a variety of digital channels, including those that employ
programmatic buying. Channel purview includes but is not limited to
paid social, paid search, display, video, affiliate marketing, and
OTT media. It's the perfect learning opportunity for someone early
in their career to learn full cycle digital media planning, growth
marketing, execution, reporting, insight generation and
optimization both within and across various digital ad
channels.
* Request and organize creatives both with our internal design team
and trafficking them to our ad platforms and agencies.
* Manage and upload audiences to platforms such as Facebook,
Snapchat, Google, Liveramp and more. Participate in audience
qualification and segmentation exercises.
* Perform reporting or use internal databases to answer business
questions on a regular basis.
* Maintain calendars and internal trackers to keep internal and
external stakeholders aware of releases and key initiatives.
* Collaborate within marketing, creative, merchandizing and ad
agency/ad platform partners to execute campaigns around various
film releases, sales or high-profile initiatives.
* Communicate effectively and efficiently with external
stakeholders, including our media agency, ad platform and other
stakeholders.
* Collect & share competitive & industry trends, new technologies
within the film/TV business and performance marketing arena.
* All other duties as defined by Performance Marketing leads.
Qualifications/Requirements
* 1+ years of marketing experience required, with agency experience
preferred
* Familiarity with self-serve marketing platforms, such as Google
and Facebook Ads.
Desired Characteristics
* Bachelor's degree preferred, with a concentration in marketing,
advertising or another related discipline.
* Proficient in Microsoft Office - Excel and Powerpoint
specifically
* Strong verbal and written communication skills at all levels of
an organization
* Self -motivated and driven to exceed goals
* Excellent organizing, problem solving skills and scheduling
abilities.
* Strong attention to detail is a must.
* Understanding of the latest trends/challenges/capabilities in the
digital marketing space
* Team player with a positive attitude who thrives in a
collaborative work environment
* Able to exercise discretion and keep strictest levels of
confidentiality.
Keywords: NBC Universal, Beverly Hills , Performance Marketing Coordinator, (NBC Universal) Fandango, Advertising , Beverly Hills, California
Click
here to apply!
|