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Performance Marketing Coordinator, Fandango (NBC Universal)

Company: NBC
Location: Beverly Hills
Posted on: May 16, 2022

Job Description:

Responsibilities Reporting to the Performance Marketing Manager, the Performance Marketing Coordinator is responsible for executing cross-channel digital and OTT campaigns across ad platforms like Facebook, Snap, TikTok, Google Ads, DV360, Trade Desk, Roku, Vizio, Samsung.Core responsibilities will include creative asset management and delivery, ad trafficking, audience list management and assisting with media planning, reporting and optimization. This role will touch a variety of digital channels, including those that employ programmatic buying. Channel purview includes but is not limited to paid social, paid search, display, video, affiliate marketing, and OTT media.It's the perfect learning opportunity for someone early in their career to learn full cycle digital media planning, growth marketing, execution, reporting, insight generation and optimization both within and across variousdigital ad channels.Request and organize creatives both with our internal design team and trafficking them to our ad platforms and agencies.Manage and upload audiences to platforms such as Facebook, Snapchat, Google, Liveramp and more. Participate in audience qualification and segmentation exercises.Perform reporting or use internal databases to answer business questions on a regular basis.Maintain calendars and internal trackers to keep internal and external stakeholders aware of releases and key initiatives.Collaborate within marketing, creative, merchandizing and ad agency/ad platform partners to execute campaigns around various film releases, sales or high-profile initiatives.Communicate effectively and efficiently with external stakeholders, including our media agency, ad platformand other stakeholders.Collect & share competitive & industry trends, new technologies within the film/TV business and performance marketing arena.All other duties as defined by Performance Marketing leads. Qualifications/Requirements ---1+ years of marketing experience required, with agency experience preferred---Familiarity with self-serve marketing platforms, such as Google and Facebook Ads.About Us At Fandango, we love movies. From showtimes and ticketing, to engaging content and innovations in movie going- we strive to deliver the perfect movie going experience-anytime, anywhere. And to be the go-to destination for moviegoers, we think it's all about collaboration. Anyone can build a website or app, but it takes a special group across many disciplines to create an experience that can live across multiple platforms and connected devices. Thanks to an exceptional team, we're working hard to make Fandango a little bit better every day. Our 30 million (and growing!) online and mobile monthly visitors can now buy movie tickets at over 25,000 screens nationwide and stay for exclusive trailers, our award-winning original video series, movie reviews, celebrity interviews and more. So, if you're looking to inspire, be inspired and work at the intersection of entertainment and technology look no further than Fandango. Visit Fandango.com/careers for a behind-the-scenes look at Fandango and follow us on LinkedIn for the latest news and updates. Fandango is an NBCUniversal Company. NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal's commitment and how we are making an impact.

Keywords: NBC, Beverly Hills , Performance Marketing Coordinator, Fandango (NBC Universal), Advertising , Beverly Hills, California

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