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Social Media Strategist

Company: Murphy O'Brien
Location: Beverly Hills
Posted on: January 13, 2022

Job Description:

Social Media Strategist
Reports to: Director, Digital

Position Overview

Murphy O'Brien is seeking an experienced Social Media Strategist to develop and execute strategies for paid and organic social media initiatives for clients across our travel, real estate and lifestyle collections.

This ideal candidate is a creative thinker, self-starter and a jack-of-all-trades in the social media industry - able to create social media campaigns across numerous platforms, create/understand visual aesthetics, plan and post content calendars, implement paid ads, report analytics, oversee community management, and creative copywriting. Having a creative eye is key.

You are able to navigate a fast-paced and dynamic work environment with efficiency and maturity. We're looking for a rockstar who is naturally organized and detail-oriented, enthusiastic about social media - someone who is a data-obsessed self-starter with excellent judgement and written/verbal communication skills.

Responsibilities:

Support overall strategy and execute organic and paid social media content plans for clients
Lead day-to-day management of social media calendars
Immerse yourself in the brand's "voice" in order to represent clients in a consistent manner across all social channels
Write creative, compelling ad copy across all platforms, ensuring that messaging aligns with brand's voice
Develop paid media strategies for assigned clients based on specific business objectives
Design, execute, and monitor paid media campaigns on advertising platforms such as Facebook and Instagram, with careful attention to opportunities for performance improvement and cost efficiency
Continually analyze post performance (organic and paid) in a granular, multi-layered fashion
Generate comprehensive performance reports and prepare actionable insights and recommendations to drive KPIs and improve content performance
Keep up-to-date with new trends in the social media landscape

Requirements:

Min. 2-3 years of social media management or equivalent social/digital/integrated marketing experience within an agency environment
Prior experience working across multiple clients is a must
Proficient knowledge and experience across all social platforms, native platform analytics, and social intelligence tools
Superior copywriting and communication skills
Creative visual eye
Ability to ideate and brainstorm big ideas and initiatives for social media campaigns
Excellent attention to detail with the ability to effectively multitask in a deadline-driven atmosphere
Facebook, Twitter and Instagram ad experience (from strategy to analytical reporting)
In-depth knowledge of social platforms incl. Facebook, Instagram, LinkedIn, and digital advertising best practices
Mature knowledge of targeting, building custom audiences, lookalike audiences, etc.
Experience analyzing and reporting back on campaign results
Are you an accountant in search of an exciting career opportunity? Murphy O'Brien is the go-to PR firm for the most recognized luxury hotel brands, trendy dining chains and monumental real estate projects. We're a collaborative team that invests in the personal development of our staff and ensures each new hire is set up to succeed. Please feel free to connect with us; we'd love to meet you!

Who We Are
Murphy O'Brien is an innovative public relations team with over 31 years' experience in the PR world. The firm is consistently voted one of the best places to work in Los Angeles by the Los Angeles Business Journal. We hire, train and retain talented people who challenge and encourage each other.
Collaborative and Strategic Work Environment
We are focused on fostering a collaborative environment for all team members and provide opportunities for team members to work across collections, allowing employees hands on experience with a variety of clients.
Dynamic Team Atmosphere
Murphy O'Brien encourages an energetic and supportive atmosphere with shared knowledge and databases, creative team brainstorms, and more. We love to win together and never let our teammates down!
Cultivating Meaningful Relationships
We believe in cultivating strong relationships with our clients, the media and each other, while creating attention getting, newsworthy ideas.
Abundant Leadership Opportunities
Murphy O'Brien offers team members the chance to hone their leadership skills while learning from the best of the best in the PR industry.
Murphy O'Brien offers a competitive salary, full medical and dental, vision, 401K Plan with matching, a generous vacation policy and lots of fun lifestyle perks. Visit us at www.murphyobrien.com for more information on our clients and culture.

Keywords: Murphy O'Brien, Beverly Hills , Social Media Strategist, Advertising , Beverly Hills, California

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