Complex Director of Marketing & eCommerce- Beverly Hilton and Waldorf Astoria Beverly Hills
Company: Hilton Worldwide, Inc.
Location: Beverly Hills
Posted on: April 3, 2021
The safety and security of our guests and Team Members remains
our highest priority.Learn more --about Hilton's commitment to
supporting our communities and workforce as we navigate through the
COVID-19 crisis. Complex Director of Marketing & eCommerce- Beverly
Hilton and Waldorf Astoria Beverly Hills location Beverly Hills,
California, United States category Hotel Hilton Beverly HOT07AU8
The Complex Director of Marketing & eCommerce oversees all
Marketing Planning & Execution strategies for a complex of two
hotels: Waldorf Astoria Beverly Hills and The Beverly Hilton. This
role reports directly to the General Manager of each property, and
is responsible for the development, management, execution, and
measurement of all aspects of marketing/branding strategies
including but not limited to: Marketing Budgets, Social Media,
Websites/Content, SEO, Digital & Print Advertising, Collateral,
Video/Photography Assets. In addition, this role will be
responsible for networking with local resources in the community to
promote the hotels and manage public relations initiatives to
leverage and increase the hotels awareness and position the hotel
in the market. The Director of Marketing & eCommerce will work
alongside the Director of Sales & Marketing and Director of Revenue
Management to achieve budget, increase revenue, and hit market
share targets The Complex Director of Marketing & eCommerce may
also act as a liaison between the hotel and regional support,
outside agencies and contracted vendors/service providers. This
role requires extensive and regular interaction and collaboration
with hotel's Director of Sales & Marketing and the Director of
Revenue Management. An extensive background in brand positioning
and eCommerce will be essential to drive success in this role. Keys
to Success 1. Builds a close alignment with on-property, regional,
and brand marketing teams. 2. Aligns strategic marketing KPIs and
set goals in partnership alignment with the General Manager. 3.
Develops a comprehensive strategic marketing plan inclusive of
relevant hotel positioning to effectively deliver engaging
messaging to an ideal targeted customer focused on driving
commercial metrics. 4. Analyzes marketing and digital performance
in alignment with the Director of Revenue Management to make
data-driven decisions on budgets and strategic and tactical
executions. 5. Strong project management skills, with the ability
to prioritize multiple projects at once. 6. Serves as a marketing
evangelist - helping to educate property leaders and owners on
marketing strategies, tactics, and results (both at a property and
enterprise level) 7. Has a passion for learning and staying on the
cutting edge of new digital strategies, trends and technologies and
attends related trade/business events, conferences, and workshops
(where applicable). 8. Highly adaptable to seasonality and priority
shifts. What are we looking for? Education:
- Four year college degree required.
- Emphasis in marketing and/or public relations preferred.
- 7+ years of combined marketing, advertising, and/or ecommerce
- Prior experience analyzing marketing and eCommerce reports is
- Prior hotel/travel industry experience preferred, but not
- Prior luxury experience preferred, but not required. Since
being founded in 1919, Hilton has been a leader in the hospitality
industry. Today, Hilton remains a beacon of innovation, quality,
and success. This continued leadership is the result of our Team
Members staying true to our Vision, Mission, and Values.
Specifically, we look for demonstration of these Values:
- Hospitality - We're passionate about delivering exceptional
- Integrity - We do the right thing, all the time.
- Leadership - We're leaders in our industry and in our
- Teamwork - We're team players in everything we do.
- Ownership - We're the owners of our actions and decisions.
- Now - We operate with a sense of urgency and discipline In
addition, we look for the demonstration of the following key
- Customer Focus What will it be like to work for Hilton? Hilton
is the leading global hospitality company, spanning the lodging
sector from luxurious full-service hotels and resorts to
extended-stay suites and mid-priced hotels. For nearly a century,
Hilton has offered business and leisure travelers the finest in
accommodations, service, amenities, and value. Hilton is dedicated
to continuing its tradition of providing exceptional guest
experiences across its global brands . Our vision "to fill the
earth with the light and warmth of hospitality" unites us as a team
to create remarkable hospitality experiences around the world every
day. And, our amazing Team Members are at the heart of it all!
Keywords: Hilton Worldwide, Inc., Beverly Hills , Complex Director of Marketing & eCommerce- Beverly Hilton and Waldorf Astoria Beverly Hills, Advertising , Beverly Hills, California
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