Insomniac Head of Marketing

Company: Live Nation
Location: Beverly Hills
Posted on: April 2, 2021

Job Description:

Do you enjoy dance music? Do you excel at experiential marketing strategy? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the marketing space. Is this you? Read on--- WHO ARE WE? Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Throughout our 25-year history, Insomniac has produced almost 400 festivals, concerts and club nights for over 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom, with expansions into Brazil, China, Japan and India. Insomniac's premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in May 2019. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993. THE ROLE Insomniac is seeking a Head of Marketing to join the team in the Los Angeles county area. The Head of Marketing will drive global marketing strategy and to ensure strong cross-team collaboration, through thought leadership, develop engagement growth for Insomniac across its global markets. This position reports to the CEO. RESPONSIBILITIES Partner with executive team to define overall business strategy Lead team of marketers focused on establishing and growing Insomniac's brand portfolio Hire, develop and manage a cross-functional marketing department in a nurturing and effective environment Define and oversee cross- marketing strategies and implementation for all brands across the Insomniac portfolio Bring life to new and existing strategic enhancements and initiatives through marketing innovations and maintaining senior level relationships Leverage digital marketing expertise and knowledge of digital platforms, both current and emerging, to inform department planning and priorities Evaluate insights from data analytics to identify and determine development and optimization opportunities Understand and co-execute international, partnered owned, marketing plans Partner with Insomniac's product and technology departments to digitally deliver highly personalized and targeted customer experiences Ensure all marketing campaign plans are designed and implemented within budget and aligned to the strategic plan and business objectives Set, measure and drive results from appropriate KPI, metrics and overall growth of Insomniacs' brands and audience Develop and grow CRM platform to maintain consumer relations and inform future marketing efforts; creating consumer profiles, loyalty programs, purchase histories, etc. QUALIFICATIONS 15+ years experience with progressively responsible marketing roles - expertise in managing all facets of corporate and event marketing - branding, lead generation, sales support, PR, digital/social media and events 10+ years managing teams of direct and indirect reports Bachelor's degree required; MBA or related degree or applicable experience preferred Strong analytical capabilities with a track records of leveraging analytics to drive busines performance Extensive B2B and consumer marketing experience and digital advertising ecosystem and existing rolodex of potential partners Experience in delivering solution-orientated sales materials and tools Understanding and experience working with quantitative marketing metrics, and acquisition techniques Ability to hire, develop and manage a cross-functional marketing department Extensive knowledge of live entertainment industry business models, best practices, and preferably of Insomniac's portfolio WORK ENVIRONMENT Must be able to tolerate loud noise levels & busy environments Must be willing to travel to work events during evening and weekend hours, as required, to meet deadlines Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa. EQUAL EMPLOYMENT OPPORTUNITY
Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. Posted 30 Days Ago Full time JR-33010 About Us About Us Recognized three years in a row by Great Place to Work-- and named one of People Magazine's top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations. We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones' music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge. There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.

Keywords: Live Nation, Beverly Hills , Insomniac Head of Marketing, Advertising , Beverly Hills, California