Insomniac Head of Marketing
Company: Live Nation
Location: Beverly Hills
Posted on: April 2, 2021
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Job Description:
Do you enjoy dance music? Do you excel at experiential marketing
strategy? Then you're in luck! We are looking for a highly
motivated self-starter who embodies both a passion for dance
culture and a love of the marketing space. Is this you? Read on---
WHO ARE WE? Insomniac produces some of the most innovative,
immersive music festivals and events in the world. Enhanced by
state-of-the-art lighting, pyrotechnics and sound design,
large-scale art installations, theatrical performers and next
generation special effects, our events captivate the senses and
inspire a unique level of fan interaction. The quality of the
Headliner experience is our top priority. Throughout our 25-year
history, Insomniac has produced almost 400 festivals, concerts and
club nights for over 4 million attendees in California, Colorado,
Florida, Nevada, New York, Texas, Puerto Rico, and the United
Kingdom, with expansions into Brazil, China, Japan and India.
Insomniac's premier annual event, Electric Daisy Carnival Las
Vegas, is the largest multi-day music festival in North America,
and attracted more than 400,000 fans over three days in May 2019.
The company was founded by Pasquale Rotella, and has been based in
Los Angeles since it was formed in 1993. THE ROLE Insomniac is
seeking a Head of Marketing to join the team in the Los Angeles
county area. The Head of Marketing will drive global marketing
strategy and to ensure strong cross-team collaboration, through
thought leadership, develop engagement growth for Insomniac across
its global markets. This position reports to the CEO.
RESPONSIBILITIES Partner with executive team to define overall
business strategy Lead team of marketers focused on establishing
and growing Insomniac's brand portfolio Hire, develop and manage a
cross-functional marketing department in a nurturing and effective
environment Define and oversee cross- marketing strategies and
implementation for all brands across the Insomniac portfolio Bring
life to new and existing strategic enhancements and initiatives
through marketing innovations and maintaining senior level
relationships Leverage digital marketing expertise and knowledge of
digital platforms, both current and emerging, to inform department
planning and priorities Evaluate insights from data analytics to
identify and determine development and optimization opportunities
Understand and co-execute international, partnered owned, marketing
plans Partner with Insomniac's product and technology departments
to digitally deliver highly personalized and targeted customer
experiences Ensure all marketing campaign plans are designed and
implemented within budget and aligned to the strategic plan and
business objectives Set, measure and drive results from appropriate
KPI, metrics and overall growth of Insomniacs' brands and audience
Develop and grow CRM platform to maintain consumer relations and
inform future marketing efforts; creating consumer profiles,
loyalty programs, purchase histories, etc. QUALIFICATIONS 15+ years
experience with progressively responsible marketing roles -
expertise in managing all facets of corporate and event marketing -
branding, lead generation, sales support, PR, digital/social media
and events 10+ years managing teams of direct and indirect reports
Bachelor's degree required; MBA or related degree or applicable
experience preferred Strong analytical capabilities with a track
records of leveraging analytics to drive busines performance
Extensive B2B and consumer marketing experience and digital
advertising ecosystem and existing rolodex of potential partners
Experience in delivering solution-orientated sales materials and
tools Understanding and experience working with quantitative
marketing metrics, and acquisition techniques Ability to hire,
develop and manage a cross-functional marketing department
Extensive knowledge of live entertainment industry business models,
best practices, and preferably of Insomniac's portfolio WORK
ENVIRONMENT Must be able to tolerate loud noise levels & busy
environments Must be willing to travel to work events during
evening and weekend hours, as required, to meet deadlines
Applicants for employment in the U.S. must possess work
authorization, which does not require sponsorship by Insomniac for
a visa. EQUAL EMPLOYMENT OPPORTUNITY
Insomniac strongly supports equal employment opportunity for all
applicants regardless of race, color, religion, sex, gender
identity, pregnancy, national origin, ancestry, citizenship, age,
marital status, physical disability, mental disability, medical
condition, sexual orientation, genetic information, or any other
characteristic protected by state or federal law. HIRING PRACTICES
The preceding job description has been designed to indicate the
general nature and level of work performed by employees within this
classification. It is not designed to contain or be interpreted as
a comprehensive inventory of all duties, responsibilities, and
qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most
highly qualified persons available in a timely and efficient
manner. Insomniac may pursue all avenues available, including
promotion from within, employee referrals, outside advertising,
employment agencies, Internet recruiting, job fairs, college
recruiting and search firms. Posted 30 Days Ago Full time JR-33010
About Us About Us Recognized three years in a row by Great Place to
Work-- and named one of People Magazine's top 50 Companies that
Care, Live Nation Entertainment is the global leader in live
entertainment and ticketing. Our world-class portfolio reaches all
aspects of the live event and ticketing industry, from
ground-breaking software in Ticketmaster, mix of legendary venues
and restaurants in House of Blues, production leaders in Concerts,
exceptional brand partnerships in Media & Sponsorship, and
unparalleled team of artist managers in Artist Nation supported by
diverse professionals in all facets of Corporate operations. We
recognize that our most important assets are our employees, the
rock stars who keep the live experience going. Generous vacation,
healthcare, and retirement benefits are just some of the great
perks we offer to support our global workforce of more than 38,000.
For any stage in your career, our many unique benefit programs are
designed to help you live life to the fullest. We offer student
loan repayment to support recent grads, six months of paid
caregiver leave to support new parents, perks like Roadie Babies
(bring your little ones & a caretaker along with you on work trips)
and Music @ Home (stipend to cultivate your little ones' music
interest), and tuition reimbursement to fuel your ongoing
professional development. Plus, working for the world's largest
live event and ticketing company means you'll have access to free
concerts, festivals, sports games, and more through our exclusive
employee ticket concierge. There is no bigger stage for your
career. See what your future looks like at Live Nation
Entertainment.
Keywords: Live Nation, Beverly Hills , Insomniac Head of Marketing, Advertising , Beverly Hills, California
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