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DIRECTOR OF PAID SOCIAL & DIGITAL MEDIA

Company: New Level Resources
Location: Beverly Hills
Posted on: September 2, 2020

Job Description:

Job SummaryWe're searching for an experienced, entrepreneurial-minded Director of Paid Media to strategize and implement digital buys across our client slate. The successful candidate must demonstrate a proven track record of managing paid social campaigns across Facebook, Instagram, LinkedIn, Snapchat and Twitter Ads, search campaigns, as well as display AND other digital channels. This role calls for a savvy marketer who can take creative ad ideas from conception to fruition and scale appropriate budgets while making real-time adjustments for optimization across platforms. This person must be able to manage multiple projects in a fast-paced and dynamic environment, must be wildly creative, and must display out of the box thinking."THIS IS A FREELANCE, PROJECT-BASED ROLE NOT A FULL-TIME STAFF OPPORTUNITY"Key Responsibilities

Create an overarching paid media strategy and goals for successPlan and execute digital and social media marketing programs, working across agency disciplines in strategy, creative, account management and productionMarket-research new solutions to assist in our overall products, services, and current strategies to identify new opportunities and methodology approachMeasure and evaluate campaign performance by analyzing metrics; identify actionable opportunities to improve media performance Optimize campaign, audience, creative, budgets, and bids across multiple channels to achieve target ROI/Performance goalsCommunicate recommendations with media partners to ensure changes are made quicklyCoordinate with external ad serving partner to traffic creative assets for given media campaignsBuild rapport with media partners and act as their day to day contact for deliverables and reportingValidate and provide reports and updates as needed per client request, including client-facing presentationStay apprised of industry trends, standards, emerging platforms, and advise on innovative ways to reach target audiencesRequired Qualifications
8+ years of experience in launching social and digital advertising campaigns.Experience in testing and optimizing ad creative and re-targeting campaignsExperience setting up A/B split tests and Multi-Variant testingExperience with analytics tools and reporting off of each platformExperience working with developers to set up Google Analytics events and pixels across platforms to properly fireSolid experience with paid media analytics and reportingStrong communication, oral and written skillsStrong creative skillsHave a high attention to detail, be composed under pressure, and be cooperative, adaptable and willing to take on new projectsSelf-motivated; can learn quickly and work independentlyExtremely organized, systematic, and able to identify and address issuesPunctual, can meet deadlines in a timely mannerHave an analytical and data-driven mindset PM20 PI123083993

Keywords: New Level Resources, Beverly Hills , DIRECTOR OF PAID SOCIAL & DIGITAL MEDIA, Advertising , Beverly Hills, California

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